{"id":139,"date":"2019-01-06T02:06:32","date_gmt":"2019-01-05T23:06:32","guid":{"rendered":"https:\/\/black-light.gr\/?page_id=139"},"modified":"2022-11-02T21:06:53","modified_gmt":"2022-11-02T18:06:53","slug":"%cf%83%ce%b5%ce%bc%ce%b9%ce%bd%ce%b1%cf%81%ce%b9%ce%bf-%ce%ba%ce%b1%cf%84%ce%b1%cf%83%cf%84%ce%b7%ce%bc%ce%b1%cf%84%cf%89%ce%bd","status":"publish","type":"page","link":"https:\/\/black-light.gr\/en\/%cf%83%ce%b5%ce%bc%ce%b9%ce%bd%ce%b1%cf%81%ce%b9%ce%bf-%ce%ba%ce%b1%cf%84%ce%b1%cf%83%cf%84%ce%b7%ce%bc%ce%b1%cf%84%cf%89%ce%bd\/","title":{"rendered":"Experiential training for store staff"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div      class=\"vc_row wpb_row section vc_row-fluid\" style=' text-align:left;'><div class=\"full_section_inner clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"511\" height=\"239\" src=\"https:\/\/black-light.gr\/wp-content\/uploads\/2020\/07\/black_light_1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"black_light_1\" srcset=\"https:\/\/black-light.gr\/wp-content\/uploads\/2020\/07\/black_light_1.jpg 511w, https:\/\/black-light.gr\/wp-content\/uploads\/2020\/07\/black_light_1-300x140.jpg 300w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"vc_empty_space\"  style=\"height: 32px\" ><span\n\t\t\tclass=\"vc_empty_space_inner\">\n\t\t\t<span class=\"empty_space_image\"  ><\/span>\n\t\t<\/span><\/div>\n\n\n\t<div class=\"wpb_text_column wpb_content_element\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<p><b>Experiential training for store staff<\/b><\/p>\n<p>Since 2017, Black Light has been the first in Greece to implement educational seminars with experiential methods that aim to train retail employees on the best techniques for approaching, accompanying and serving customers with blindness.<\/p>\n<p>The seminars are conducted by visually impaired people, who introduce service representatives to the secrets of an excellent customer experience.<\/p>\n<p><b>Subject sections<\/b><\/p>\n<ul>\n<li>Approach upon entering the store and assistance when selecting products.<\/li>\n<li>Appropriate product presentation (properties, special features, benefits) accompanied by a virtual purchase with the trainees in alternating roles of salesperson and blind customer.<\/li>\n<li>Correct payment processing at the checkout and completion of service.<\/li>\n<\/ul>\n<p><b>Why choose this specific training seminar:<\/b><\/p>\n<p>Considering that, according to international surveys by leading organizations<\/p>\n<p>\u00ab<i>Customers increasingly favor brands that recognize them and understand their needs. They want a two-way conversation, and to feel that brands are listening to them and taking what they say to heart. Customer service plays a strategic role in long-term customer engagement.<\/i>\u00bb<br \/>\n<b><i>2018 State of Global Customer Service Report, Microsoft<\/i><\/b><\/p>\n<p><b>~<\/b><\/p>\n<p><i>\"Customer experience is the result of the interaction between a business and a customer throughout the duration of their relationship.\"<\/i><i><br \/>\n<\/i><b><i>Wikipedia<\/i><\/b><\/p>\n<p><b>~<\/b><br \/>\n<i>\"Customer experience is the cumulative result of multiple touchpoints during a customer's relationship with a business.\"<\/i><i><br \/>\n<\/i><b><i>Forbes<\/i><\/b><\/p>\n<p>It is understood that not only the right service, but the overall customer experience as a holistic approach contributes to creating a loyal customer base, attracting new ones, and therefore increasing turnover and profitability.<\/p>\n<p>By interacting with trainers who experience visual impairment, participants have the opportunity to practically understand the consumer needs of the respective customer group and abandon the stereotypes that often accumulate around blindness.<\/p>\n<p><a href=\"https:\/\/black-light.gr\/en\/%ce%b5%cf%80%ce%b9%ce%ba%ce%bf%ce%b9%ce%bd%cf%89%ce%bd%ce%af%ce%b1\/\"><b>Contact<\/b><\/a><b> us so we can recommend training tailored to your needs.<\/b><\/p>\n<\/div>\n<\/div>\n\n\t\t<\/div> \n\t<\/div> \t<div class=\"vc_empty_space\"  style=\"height: 32px\" ><span\n\t\t\tclass=\"vc_empty_space_inner\">\n\t\t\t<span class=\"empty_space_image\"  ><\/span>\n\t\t<\/span><\/div>\n\n\n\t<div class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"193\" src=\"https:\/\/black-light.gr\/wp-content\/uploads\/2020\/07\/black_light_2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"black_light_2\" srcset=\"https:\/\/black-light.gr\/wp-content\/uploads\/2020\/07\/black_light_2.jpg 317w, https:\/\/black-light.gr\/wp-content\/uploads\/2020\/07\/black_light_2-300x183.jpg 300w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"vc_empty_space\"  style=\"height: 32px\" ><span\n\t\t\tclass=\"vc_empty_space_inner\">\n\t\t\t<span class=\"empty_space_image\"  ><\/span>\n\t\t<\/span><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"\u0392\u03b9\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u0391\u03c0\u03cc \u03c4\u03bf 2017, \u03b7 Black Light \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-139","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/pages\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":10,"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/pages\/139\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/pages\/139\/revisions\/416"}],"wp:attachment":[{"href":"https:\/\/black-light.gr\/en\/wp-json\/wp\/v2\/media?parent=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}