Welcome to Black Light!

«For several years now, at Barilla, we have focused on diversity management as a core pillar of our global corporate strategy. Human abilities have no gender, color, or religion, and we believe that not only does everyone deserve equal opportunities without exclusion or discrimination, but also that diverse individuals, with different talents and skills, bring energy and innovation to a pioneering company, helping it stay aligned with broader changes in the market and society. Within this framework, we created in Greece the voluntary group “armonia,” an Employee Resource Group (ERG) where Barilla employees driven by curiosity, passion, integrity, and courage contribute voluntarily to improving daily life and, more broadly, society itself. This commitment led us to discover BlackLight and its work, which innovates through programs that transform the retail sector as we knew it. Together, we have designed and implemented a comprehensive experiential seminar, focused on organized retail, which highlights and addresses all the challenges faced by our fellow citizens—customers with disabilities—in their daily lives. This unique collaboration, guided by the principle of providing the best service without discrimination, essentially “bridges” human relationships.»

Barilla Armonia Volunteer Group

«Our collaboration with Black Light for the training of our employees in our stores represents a valuable legacy for all of us. Participation in these seminars provides a meaningful experience for the attendees and further strengthens our collective commitment at My Market to social contribution. Our constant goal is to ensure that our customers with visual impairments can shop safely, feel confident in our stores, and for us to actively contribute to addressing the exclusion of certain social groups from common activities, the social stigma, as well as the potential awkwardness or lack of awareness regarding disability in general.»

Dimitra Daskalaki General Director of Organizational Development and Communication, MyMarket